The sunshine nation is an entity that was created in the year 2012. Since then the organization has become anonymous with great music, people and events. This is an entity that has been responsible for large scale festivals like the one they did at Fort Canning, hosting yacht parties around the Andaman Islands. They have also been responsible for putting together block parties in places like Boat Quay streets. This is a company that has had very great success in the most if not all their ventures. They are also responsible for organizing grand balls in upscale bars and their functions are always exceptional providing the unique experience their patrons have gotten accustomed to. The company has only been around for four years but already they have acquired the standard of a nightlife juggernaut within Singapore. Their success is accredited to the emotional connection they have forged with their audience. They have taken their time to form a community of loyal followers thanks to the lifestyle ventures these people have decided to undertake. This is a company that does not rely on any one major act but has created their own rotating community of major acts. In this way they won't be stuck in a bind if they have some form of unexpected mishaps or miscommunication. The way these people operate ensures that their patrons support them fully and for the long term.
Chit Chat with the boss
Talking to the director of Marketing and their Director of Events and Operations, Alexander Linnerth and Bernhard Schwarz respectively, they expresses their philosophy and the growth of the Sunshine National. They are two Austrians that created the company that offers the people of Southeast Asia unique music to complement their lifestyle concepts. The two entrepreneurs saw a new niche in a market that they could easily exploit. There were no organizations like Sunshine National in Singapore four years ago the two young men took their opportunity and as not looked back since.
The love they both have for music and travel lead them in the decision to creating this company. They have successfully created a company that combines great music and travel with events to provide new experiences that like-minded individuals can share. The pair was inspired by the concepts of events such as Lighthouse Festival, the Wilderness, Primavera and Yacht Week which are all very dynamic and successful festivals. The direction in which this company is going is the exact direction the founders want their business to head. The goal of the business is to do exactly what they are doing right now and this has not changed. They have promoted some of the most unique themed events and to many surprise, these events have been major success. The main aim of the company right now is to satisfy the need of their loyal community of followers.
Getting Started
It was a hard task getting in to this type of field in the country of Singapore and even more difficult to growing a community of loyal followers. Garden Beat is described by the founders as being the perfect festival celebrating god food, music and friendship in an ideal setting. The initial event that they promoted was the Sail Spin event. This is their most memorable event with the concept of sailing the islands of the Andaman. This was the first company to promote and event with this unique theme and to many surprise this was a very big success for the promoters. This was an event that none of them will soon forget. They have also stated with their own mouths that it was probably their all-time favorite event.
What to expect
The business head of this company might tell you that Sunshine Nation will provide only the best in good music, a difference in event concepts and a never before experience. The loyal community of followers of the Nation will probably tell you to expect the same thing. The last event just happened on 9th March 2019. There are many events planned for the next year. The same quality that fans of the Sunshine Nation has come to love and expect is the same quality that this entity plans to continue delivering top their loyal followers and the potential ones as well. This is a company that provides new experiences in terms of nightlife and event promoting.