Sony the special entertainer started its career 69 years ago in Tokyo, Japan. In the beginning of its introduction into the market “Sony” is called as TTK, but later in the year 1958 it changed its name as “Sony”. Out of the four big recording companies in the world, Sony is the second largest recording company and is controlled by Japan's Sony, which is the subsidiary of the United States. As years passing on, Sony music entertainment spread its consultancies globally.
May 21, 2015 is a miraculous day for Singapore people, as Sony launched a first music consultancy under its brand name “Sony Music”. The main idea behind launching the Brand Solutions Hub is to focus on regional marketing in Asia Pacific. The hub is operated from Singapore. To meet the needs of the clients the new set up offers innovative music solutions and to develop music talent locally and globally. Sony is sweeping the music industry for years together and offering various services like consumer research,song writings, consulting and reward programs. Along with other innovative programs, Sony started its first Brand Solution Hub, which is a music marketing consultancy which runs towards to expertise in the fields of consumption trends and lifestyle choices of the music lovers and its related statistical analysis. In the year 2014, Sony implemented a music sales across South Asia. This was promoted to illustrate the different patterns in music plays. With this, Sony started developing the music consultancies to increase favorable circumstances globally. To get recognized Sony recently signed on some of the innovative programs and planning to increase the number. The main target of the Sony company is to launch a hub to elevate the Singapore people's talent and to give them a regional status as well as global status too.
Chairman , Denis Handlin AM and President of Sony Music stated in his report that “Brand solutions Hub” analysis, benefits the brand owners and media agencies to reach the customers. He also appreciated the Singapore Economic Development for supporting the music industry in Singapore and also in export music markets. From 1960 onwards Singapore is craving to develop local music industry, and some of the popular bands like Thunderbirds proved themselves and reached the global levels, now this Internationally music monopoly launched a new innovative hub where the local music lovers can get a chance to improve their talent and compete with the global market. The newly launched hub caters to its clients and makes them to know the latest trends and act accordingly.
The director of the Singapore Economic Board on inaugural occasion expressed that this is a wonderful opportunity for Asia Pacific region to reach to international levels. He also stated that hub will concentrate on digital distribution and on partnership content to export. This hub drives towards the innovation and various lifestyle trends and help the industry to reach higher levels.
To know the exact trends of the music industry, Sony conducted several rounds over 3000 people aged 13 years and above to understand the co-relation of the music and their trends towards the audience. Sony expanded its study to Malaysia, Taiwan, India, Hong Kong and so on. The New York report in 2016 stated that Sony is going to analyze the latest trends of the audience and make the local music lovers to improve, according to the new trends by comprising some of the important recordings. Sony is the only creator of new lifestyles and by bringing changes and entertainment around the world. They are the experts in their business and the only company which delivers electronics to music where the latest trends require.